Have you ever asked yourself, “Why isn’t my practice growing even though I’m great at what I do?” If so, you’re not alone—and you’re not doing anything wrong clinically. But there’s a key piece of the puzzle you may be missing.
In a powerful new podcast episode, Andrew Newland, founder of Functional Medicine Marketing, uncovers the hidden reasons many functional and integrative practitioners struggle to build sustainable, successful practices. Drawing from his own health journey, Andrew shares how functional medicine changed his life after years of dealing with weight gain, chronic pain, and relentless allergies, despite growing up in a health-conscious home. That transformation became the fuel behind his mission: to help practitioners like you reach more people who need your care.
Here’s the hard truth Andrew brings to light: clinical excellence alone won’t fill your schedule. While word-of-mouth referrals may have worked early on, they almost always plateau. And the go-to fallback—occasional social media posts—doesn’t actually work. With organic social media reach averaging just 2.6% of your current followers, social media alone won’t bring in new patients.
What does work? Andrew outlines a clear, effective path forward built on the foundation of search engine optimization (SEO)—the same way functional medicine is built on root-cause thinking. He explains how three key components—technical SEO, content creation, and local optimization—form the digital infrastructure every successful practice needs. When done right, it doesn’t just increase visibility; it transforms practices.
Andrew backs up his insights with real-world results. One practice grew from attracting less than one new patient per month to over ten. Another scaled from 15–20 new members a month to well over 100—just by implementing these SEO fundamentals.
If you’re ready to take your clinical excellence and pair it with marketing that actually works, Andrew Newland is the expert you want in your corner. Listen to the episode now.
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