Sick of delivering life-changing care—only to be buried on page two of Google? You’re not alone. In this energetic and info-packed episode of The Health Crusaders Podcast, host Bob Priest sits down with Andrew Newland, Founder & CEO of Direct Primary Care Marketing and best-selling author of Digital Marketing & SEO for Functional Medicine Practices. If you’re a practitioner tired of one-size-fits-all marketing agencies, ineffective SEO, or simply not being found by the people who need you, this episode is your wake-up call.
Andrew has helped integrative and functional medicine practices transform from struggling clinics into high-performing, patient-generating machines. His secret? A no-fluff, ROI-first approach that treats marketing like functional medicine itself: by addressing the root cause of poor visibility.
This 30-minute masterclass is packed with actionable insights from a true expert who lives and breathes healthcare marketing. Here’s what you’ll learn:
The Health Crisis That Sparked a Mission
Before launching successful campaigns, Andrew was a frustrated patient. His own battle with chronic pain, allergies, and inflammation eventually led him to functional medicine—and revealed just how invisible most of these life-changing providers were online. That personal transformation lit a fire: helping root-cause clinicians reach the patients who are desperately searching for them.
The “5-Hour Framework” That Delivers Results
Think you need a full-time team or massive budget to rank higher in search? Think again. Andrew breaks down his signature 5-Hour Framework—a monthly system any clinic can use to improve SEO, attract ideal patients, and build a calendar full of high-quality appointments. It’s built around efficiency, clarity, and high-leverage actions that actually move the needle.
Top SEO Mistakes Most Clinics (and Agencies) Still Make
Andrew calls out the three biggest SEO blunders that keep clinics stuck:
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Treating their website like a brochure instead of a conversion tool
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Ignoring technical SEO basics that Google actually cares about
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Paying for generic blog content that never ranks, engages, or converts
If you’ve invested in SEO and aren’t seeing results—this section alone is worth the listen.
Take Back Control With Marketing Tools That Work
Andrew’s Master Marketing Manager program helps practices build internal marketing systems they can actually manage—no tech degree required. Pair that with his WP Hosting Company platform (built for speed, security, and simplicity), and you get the full toolkit for reliable, high-performance online visibility.
Messaging That Converts Clicks Into Patients
Marketing isn’t just about getting found—it’s about moving people to act. Andrew shares easy-to-implement messaging tweaks that shift your ideal patient’s mindset from “someday” to “booked today.” It’s not about hype—it’s about clarity, trust, and speaking directly to the pain points your patients are living with.
Whether you’re a practitioner who’d rather interpret labs than metadata or a practice owner ready to scale, Andrew Newland gives you the playbook for visibility, authority, and sustainable growth.
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