In a compelling episode of Healthcare Americana, host Christopher Habig sits down with Andrew Newland, Founder and CEO of Direct Primary Care Marketing, to unpack one of the most common obstacles facing independent clinics today: marketing paralysis.
Too many healthcare providers know they need to market their practice—but they’re overwhelmed, stuck, or spinning their wheels with strategies that don’t deliver results. Andrew Newland brings clarity, structure, and proven expertise to the table. With years of experience helping Direct Primary Care (DPC) and integrative practices grow, Andrew offers a roadmap that transforms marketing from a frustrating chore into a strategic advantage.
At the heart of his approach is a mindset shift: your website isn’t just a digital brochure—it’s a powerful tool that should actively work to build trust, communicate value, and convert interest into action. Andrew walks through how to position your website as a functional marketing engine with clear, consistent messaging, strong calls-to-action, and an optimized user experience designed to move potential patients closer to booking an appointment.
But Andrew doesn’t stop at websites. He dives deep into the multi-channel strategies every DPC practice needs to be competitive—leveraging email, local SEO, paid advertising, and content marketing to create an ecosystem that attracts, nurtures, and retains patients. He explains why messaging is everything, and how aligning your brand voice across all platforms creates familiarity and trust—two essential elements in healthcare marketing.
Another highlight of the conversation is Andrew’s guidance on marketing budgets and advertising. He helps providers understand where to spend, how to test ads effectively, and what metrics matter most. Rather than chasing trends, he focuses on building systems that consistently bring in new patients without burning through resources or time.
Whether you’re just starting your DPC practice or trying to scale, this episode is a masterclass in strategic marketing. Andrew Newland doesn’t offer gimmicks—he offers real, repeatable methods to help independent clinics cut through the noise, build credibility, and grow with confidence.
Listen to the full episode to hear Andrew’s expert insights, practical tips, and examples of clinics that have gone from invisible to in-demand—thanks to marketing done right.
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